Launching a business and building a brand from the ground up is a task that is not easily achievable overnight. Knowing how to utilize your marketing budget for maximum revenue generation and exposure is a way to prevent wasting your advertising funds while providing greater returns altogether. Implementing a few tips and tricks to save money on marketing allows you to truly learn more about the audience who is genuinely interested in your business and what it has to offer.
Conduct Market Research
One of the first steps to saving money on your marketing campaigns is to conduct adequate market research. Learning the ins and outs of any market or industry you represent is a key factor in determining the level of success you are able to achieve with your current business model.
Research the audience or demographic that is most relevant to your business and brand. Learn about the hobbies, interests, gender, income levels, and location of your prospective customers to gain even more insight into the minds of your fans and followers.
The Importance of Keyword Research
Keyword research is extremely vital for anyone interested in launching marketing campaigns of their own online. Using keyword research tools and services along with tools such as Google Trends is a way to quickly learn about the most popular and trending keywords and phrases in your market. Research specific keywords and phrases that are most relevant to your business and brand to determine which type of products, headlines, and keywords to implement into your own website.
Create a Social Media Presence
Creating a social media presence for your business and brand is highly recommended when you want to save money on marketing while maximizing your online reach and exposure potential. Using platforms such as Facebook, Twitter, Instagram, and even Pinterest are optimal networks for new brands and businesses, especially if you are interested in launching social media marketing campaigns with targeted audiences.
Having a social media presence allows you to broadcast updates, promotions, discounts, and even the release of new products or services you have available to thousands, if not millions of followers, fans, and customers simultaneously.
Using a social network such as Facebook is also ideal when you want to get involved with launching a social media marketing campaign of your own. Facebook provides an interface that allows you to set specific audience preferences while also honing on in various locations with individual advertisements you have in mind. Using a platform such as Facebook is also an optimal solution when you are running A/B tests on campaigns to learn more about the most effective methods of communicating with your current audience and demographics.
When you have brand that has an image-heavy website or online presence, be sure to utilize Instagram alongside Facebook and Twitter. Sharing colorful, vibrant, and appealing photos or videos with the use of Instagram is extremely beneficial when you have an interest in growing the number of followers you have online. Whenever you choose to use Instagram it is important to remain up to date with the latest trending hashtags and tags that are most likely to receive the most exposure and engagement for your type of business and brand.
Create Video Promotions, Updates, and Tutorials
One of the most popular methods of building a brand an online presence for businesses today involves using video media. Create video promotions, updates, and tutorials to share on your social media pages, YouTube account, and even your official website. When you provide your users with the ability to view updates from you directly using video, it is much easier to increase engagement and the overall effectiveness of advertisements and updates you share.
Launch a YouTube channel to represent your brand, allowing you to reach additional viewers who are also potential customers. Having a YouTube channel that represents your brand is also ideal when you want to boost your professional online reputation while generating more interest in your brand and the products, content, or services you have to offer.
Other social networks such as Facebook, Twitter, Instagram, and Snapchat are also video-focused and allow you to share video media with additional exposure compared to traditional text and graphic-centric posts. Whenever you are planning to share a new video with your audience, research keywords and trending topics within your industry to determine the right keywords and hashtags to implement, maximizing your exposure and reach across all networks and platforms.
Use Your Official Website
Use your official website to promote products, services, and content you provide. Host your own eCommerce store by utilizing CMS (content management systems) such as WordPress in conjunction with free eCommerce tools such as WooCommerce. Save on marketing and advertising budgets by hosting your own eCommerce store rather than paying monthly fees with a hosted eCommerce service that is designed with small businesses in mind.
When you have an official website to represent your business and brand it is much easier to gain the trust of visitors and prospective customers. An official domain name proves your commitment and dedication to building a professional brand, ideal when you are interested in generating leads and increasing the overall revenue you are able to generate.
Choose a domain name that matches your brand's name. A great domain name should be easy to remember, spell, and it should also be relevant to the business or brand it represents. Before launching a new business or settling on a name that is right for you, be sure to research current company names for potential competition. Research domain names before selecting a business name that is right for you in order to ensure you are able to register a domain name that is at the very least somewhat relevant to your company.
Improve Your Website's SEO (Search Engine Optimization)
Improving your website's SEO, or search engine optimization is also an essential task that allows you to minimize your marketing budget. When a website is fully optimized for search engines such as Google, Yahoo!, and Bing, drastically increase the number of page views and visitors your website receives each day.
Most visitors prefer clicking links that appear within the first page of top search engine results. The more optimized your website is, the easier it becomes to boost your website URLs to higher rankings and within the first page results in your niche.
Before you begin optimizing your website's SEO, be sure to research keywords and various trending phrases that are most relevant to your brand or the products and services you offer. Once you have a clear understanding of the most in-demand products, services, and trends in your market, create content, headlines, and implement keywords that are most relevant to your own website.
Using CMS solutions such as WordPress is optimal along with plug-ins and add-ons that allow you to better optimize SEO without any programming or coding knowledge of your own. Once you have aa CMS such as WordPress in place, quickly optimize your website with the right keywords, page and post titles, along with the right link placement.
Target the Right Audience
Saving money on marketing is much easier once you are targeting the right audience. When you know the very best audience to target, launching successful marketing campaigns becomes much easier and more cost-effective. When you are capable of reaching a specific target audience and demographic, eliminate wasteful spending by sharing ads only with those who have a genuine interest in your brand and the products or services you have available.
Use Data and Analytics to Your Advantage
Each time you launch a new online campaign, keep track of the data and analytics you receive while comparing the results of each individual advertisement you have promoted. Whether you are launching social media marketing campaigns or using tools such as Google Adwords, always store, save, and organize the results of each individual campaign you launch.
Optimizing your advertising campaigns is much easier once you have data and analytics available after the campaign itself is complete. Running various campaigns and comparing the data you receive provides useful and invaluable insight into the minds of your current followers and prospective customers.
Develop a Marketing Plan
Spend time developing and cultivating a thorough marketing plan for both online and offline promotions you have in mind for your brand. Having a solid marketing plan in place is a way to designate funds for various types of advertising and marketing campaigns without missing out on any other important investments that must be made for the growth and success of your business.
Marketing plans include a range of ideas, tasks, and investment opportunities to help with promotion and growth of your brand across various platforms and mediums, both online and locally. When creating a new marketing plan, keep your audience in mind as well as the best methods of communicating with them based on their preferred method of consuming media and advertising.
Use A/B Testing to Your Advantage
A/B testing is a key component to running successful marketing campaigns whether you are doing so for a new brand or a successful corporation. A/B testing is a way to learn more about how your target audience and demographic response to advertisements you share based on their imagery, copy, and overall message.
Use A/B testing with email marketing in addition to online advertising and social media marketing campaigns. Try various forms of imagery, photography, and typography to learn what type and style of design your audience responds best to when viewing your campaigns.
Create Email Marketing Funnels
Create email marketing funnels to keep track of your newsletter subscribers along with loyal customers and even those who have items in their cart but have yet to complete the checkout process online. Email funnels are ideal when you want to create segmented audiences in order to launch optimized email campaigns that are more relevant and likely to generate new leads and sales.
Optimize Retargeting Campaigns
When you are planning to launch a follow-up campaign from a previously launched one, learning how to optimize your campaigns is a must. Use the data and analytics you collect from various social media marketing campaigns along with website data you have available in order to create retargeting campaigns that are increasingly more effective over time.
Putting the data you have available to use is one of the best ways to save money on future marketing campaigns while allowing you to maximize your appeal and your chances of generating sales and revenue for your business.
Guest blogging is a great way to save money on marketing, especially if you want to work with others and build connections in your industry along the way. Allow other small business owners and entrepreneurs in your area or industry to share posts and blogs on your website in exchange for your own blog post an update on their official website or social media pages. Guest blogging is an optimal method of boosting your website's page authority along with your domain's authority, boosting rankings within search engines.
Sharing links to other brands and local small businesses is another way to boost your website's search engine optimization while maximizing your online reach without wasteful marketing spending. Save money on marketing simply by connecting with others in your industry or running businesses locally near you.
Search for local sponsors who are interested in providing you with funding in exhcange for promotion. Whether you are breaking into a brand new industry or if you have a healthy dose of competition, seek out sponsors when you want to restrict your marketing and advertising spending at any stage in growing your business and brand.
Using a few tips and tricks to save money on marketing is ideal whether you are launching a new startup or looking to grow and expand an existing company you own. Taking the time to become familiar with the most beneficial marketing tactics today is a way to save money while ultimately reaching a more targeted audience that generates more sales and overall revenue.