Whether it's a product or a service, the type of advertising you decide on is essential if you intend to reach your targeted audience. For this reason, it is necessary to know a few things before getting started.
First Things First
What are you selling? Is it a product or a much needed service? What ever you do, do not do anything else unless you know your product inside and out. Ask yourself why it is good, and how it will benefit someone else. You also need to understand your customer base. Ask yourself who they are, where on the internet they can be found and what triggers are needed to get their attention.
Never Assume Anything
Never assume a customer will come to you. You actively need to bring them in. This means you must use key words that will be picked up by search engines. Look for forums and blogs where your customers congregate. Be pro-active in your search for customers. This means visiting social media sites, newsletters and looking through different search engines. By locating your customer base first, you have won half the battle.